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MoMA x Häagen Dazs
CAMPAIGN OBJECTIVE
Celebrate the fusion of fine art and gourmet ice cream, elevating the ice cream experience by connecting it with iconic artworks from the Museum of Modern Art (MOMA).
TARGET AUDIENCE
Art enthusiasts, foodies, and the general public seeking unique, premium experiences.
CAMPAIGN DURATION
3 months, with a launch event and sustained marketing activities.
LIMITED EDITION PACKAGING
Featuring the artworks that inspired each flavor, with a QR code linking to a virtual gallery tour on the MOMA website.
MoMA INSTAGRAM
Camera scroll of influencers and vip's at the MoMa x Häagen Dazs event
HAÄGEN DAZS INSTAGRAM
Camera scroll of influencers and vip's at the MoMa x Häagen Dazs event
EMIAL CAMPAIGN
Send out a series of emails to Häagen-Dazs and MOMA subscribers, highlighting the campaign, offering exclusive previews, and driving online sales.
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