EVERY BREATH MATTERS

The "Every Breath Matters" campaign underscores the critical importance of each breath, especially for those at heightened risk of severe RSV complications. The campaign employs emotionally resonant storytelling to highlight how RSV can disrupt everyday moments and milestones.

This is a 60-second commercial that showcases a trumpet player taking 579 breaths during a performance, symbolizing the vulnerability of respiratory health and the potential impact of RSV.