McDONALD'S

McDonald’s has been a part of our lives for generations, bringing iconic collaborations and unforgettable experiences. As we celebrate 50 years of quality, service, and fun, we look forward to the next 50 and the exciting moments still to come.

designeranddreams_Heartwarming_portrait_of_black_family_of_th_69557874-d5f8-4fc7-b3e4-7160

1. CAMPAIGN OBJECTIVES

Celebrate 50 years of McDonald’s, boost brand engagement and loyalty, showcase its history and future, and drive social media traffic and conversions.

INSTAGRAM
Nostalgic Throwback Post

2. TARGET AUDIENCE

Primarily Millennials and Gen Z active on social media, with a secondary focus on families and older generations with nostalgic ties to McDonald’s.

INSTAGRAM
Three Generations

3. KEY CAMPAIGN COMPONENTS

Pre-Launch Teasers (Weeks 1–2): Build anticipation with countdown posts highlighting key McDonald’s moments, behind-the-scenes sneak peeks, and user-generated content using #McD50Years to share favorite memories.

TIKTOK
Customer Appreciation Highlight

McDONALD'S

1. CAMPAIGN OBJECTIVES Celebrate 50 years of McDonald’s, boost brand engagement and loyalty, showcase its history and future, and drive social media traffic and conversions.

INSTAGRAM Nostalgic Throwback Post

2. TARGET AUDIENCE Primarily Millennials and Gen Z active on social media, with a secondary focus on families and older generations with nostalgic ties to McDonald’s.

INSTAGRAM Three Generations

3. KEY CAMPAIGN COMPONENTS Pre-Launch Teasers (Weeks 1–2): Build anticipation with countdown posts highlighting key McDonald’s moments, behind-the-scenes sneak peeks, and user-generated content using #McD50Years to share favorite memories.

TIKTOK Customer Appreciation Highlight