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McDONALD'S
Insight
McDonald’s has been a part of our lives since our childhood. From world-renowned artists to athletes, we have had the honor of experiencing some of the best collaborations.
Solution
The goal is to continue providing customers with the same quality, service and fun experience that has been provided for 50 years. We are looking forward to the next 50 years and all of the exciting collaborations and experiences that come with it.
1. CAMPAIGN OBJECTIVES
- Celebrate 50 years of McDonald's iconic presence.
- Increase brand engagement and loyalty.
- Highlight McDonald’s history, evolution, and future.
- Drive social media traffic and conversions.
2. TARGET AUDIENCE
- Primary: Millennials and Gen Z who are active on social media.
- Secondary: Families and older generations who have nostalgic connections to McDonald's.
3. KEY CAMPAIGN COMPONENTS
Pre-Launch Teasers (Weeks 1-2)
- Countdown Posts: Create a series of countdown posts leading up to the anniversary, each showcasing a significant moment in McDonald’s history.
- Sneak Peeks: Share behind-the-scenes content of the preparation for the anniversary celebration.
- User-Generated Content (UGC): Encourage followers to share their favorite McDonald's memories using a dedicated hashtag, e.g., #McD50Years.
INSTAGRAM
Nostalgic Throwback Post
INSTAGRAM
Limited Edition Menu Announcement
TIKTOK
Customer Appreciation Highlight
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